A Progressive Approach......
1. Search for existing initiatives inside your organization (you never know)
2.Poll your co-workers about web 2.0 tools they already use (Netvibes, LinkedIn, Wikipedia, blogs)
3.Identify key-collaborators which are easy to convince and can be converted to your “cause” (E2.0 champions)
4.Find a small to medium sized department with open-minded collaborators to test a blog or a wiki
5.Set-up some KPIs to measure improvemen...
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Alston & Bird a Lawfirm out of Hotlanta launched a Financial Crisis Blog. The core practice area experts are offering legal counsel and insights amid the recent financial uncertainty. I love this type of forward thinking... Please check out the Blog: http://www.alston.com/financialmarketscrisisblog/...
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 Music-based social networking site Imeem is getting a lot of the right kind of press currently, based on strong traffic growth and key deals with record labels. We last wrote about Imeem in March, when they launched a developer platform that enabled read/write access to user information and more. As we explained then, Imeem is a site where users can listen to licensed streaming music, as well as upload music and blog about it - all for free.
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 At last100 [a ReadWriteWeb Network blog], we love the iPhone as much as anyone. Yet we remain convinced that for all of Apple's innovation - especially on the mobile browsing front and major improvements in usability - the iPhone in its current incarnation will have significant but limited appeal.
There's only one iPhone, and in the smartphone market, one size doesn't fit all. Case in point: I love a QWERTY thumboard. Although the iPhone'...
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 The TrendsSpotting blog has produced a thorough overview of Online China, collected from a variety of sources such as Universal McCann, CNNIC, Pew Internet, Hitwise, comScore and more. The report focus on three key themes: 1) China as an online leader, 2) the competitive landscape in Search, IM & Web 2.0, and 3) Business in Online China. TrendsSpotting says that these are "key indicators of the ongoing development of the dynamic Internet market ...
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You've probably been in those meetings too: someone mentions a cool, "edgy" (uh-oh) youth-oriented campaign, and someone else says "video", and then someone else completes the axis of online evil with the word "viral". It's been said over and over again, but maybe one more time would help: "viral" can be encouraged, it can be prayed for, but it can't be engineered. Your only hope is to create engaging, compelling content, and tell a terrific ...
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 There's an interesting discussion going around about the possibility of T-Mobile taking some cues from Apple with an app store of their own. Instead of offering it to a specific phone, T-Mobile wants to take things one step further and open up a platform for all of their mobile devices. Who can blame them? Their current mobile store is equivalent to a mess when compared with Apple's App Store for the iPhone and iPod Touch. However what is it th...
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 If you've ever wondered what the headlines at the top of your Gmail inbox are, they're called "web clips", not ads. Gmail has a preselected amount of news headlines from various sites across the web that you can customize to have displayed across the top of your inbox as you check your mail. Now you're no longer stuck with the default selections and can add your own selections.
Web Clips in Your Inbox
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 It's the weekend, so time for our review the past week's web tech news, reviews and analysis on ReadWriteWeb. On the product side we showed you how to create a custom search engine using social bookmarks, found out why online video is set for a boost at the Olympics, analyzed a new mainstream RSS Reader, and checked in with Windows Live. On the trends side we answered Mozilla's call for visions of the future of the Web, also looked into the fut...
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 Your mother's calling - and there are shoes on sale.
A new study released this week in the UK found that 80% of respondents said they were "happy to have [15 second pre-roll] video ads if it meant they could watch free video" on their phones. Almost nothing's shocking in the wacky world of mobile advertising-to be, but one thing we found absolutely horrifying in the discussion around the study was this: incoming-call ads. Who's Doing This...
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