A Progressive Approach......
1. Search for existing initiatives inside your organization (you never know)
2.Poll your co-workers about web 2.0 tools they already use (Netvibes, LinkedIn, Wikipedia, blogs)
3.Identify key-collaborators which are easy to convince and can be converted to your “cause” (E2.0 champions)
4.Find a small to medium sized department with open-minded collaborators to test a blog or a wiki
5.Set-up some KPIs to measure improvements and benefits
6.Support them on a daily basis
7.Debrief them after 2 or 3 month (individual or collective sessions)
8.Write a business case where you explain with simple words the context and stacks, describe added-value (with KPIs and testimonials) and propose a roll-out plan to your boss
9.Elaborate a roadmap where different tools can be tested simultaneously by different departments
10. Pass your year-end evaluation and collect your bonus for “demonstrating spectacular innovation capabilities and playing a key-role in internal process improvements and corporate culture enhancement“.